310.863.9052
KAT OLSCHNEGGER
Senior Producer
Welcome to my Portfolio
I am a highly creative, self-disciplined, goal-oriented Integrated Producer with solid production, marketing and advertising experience. I thrive with new challenges and perpetually strategize opportunities for improvement, professionally and personally.
Love dogs!
Yahoo Fantasy Football PreRoll - Office
Yahoo Fantasy Football PreRoll - Office
Let's Join Hands - Social & PreRoll Hero
Let's Join Hands - UOOH Output
Rav4 Liftgate - Sumo
FanMoji - Quarterback Sacked
Toyota Safety Sense - Dummy
Prius - TSS
Sand Sister - Music Video
WEB DESIGN & PLATFORMS
Technology
A one of its kind content platform. Rise is a hub where voices from the workplace come together to share inspirational stories and on-the-ground perspectives which shape the future of work
Selma Online is an educational platform covering the voting rights movement, with particular focus around on march on Selma in 1965. A collaborative effort with Hutchins Institute of African American Studies at Harvard, SPLC, Teaching Tolerance and the Rockefeller Foundation. With permission by Ava DuVernay, it showcases clips from her 2014 movie, Selma.
DIGITAL HUMAN
Google internal, first of its kind DE&I training platform. Unbingable by design.
TRINET
A sleek new homepage that makes HR and HR benefits fun.
DIGITAL ADS
H&R BLOCK
A fresh new look, revised strategy and updated targeting, these banners hit the market in time for 2018/19 tax season.
TOYOTA SAFETY SENSE
These banners introduced "Toyota Safety Sense", a new feature for Toyota at the time, to consumers. They included 3D animation as well as HTML animation. Calling out 5 features with applicable legal disclaimer was a weight and spacial challenge.
IN MARKET REDESIGN
This redesign was a six months effort. Delivery included over 4 Million iterations of data driven, dynamic, auto optimized banners.
This effort resulted in a lift in benchmarks for the following quarters after launch.
SOCIAL
Content Production
YAHOO FANTASY FOOTBALL PREROLL
These preroll videos were created to increase nominations to the Toyota Hall of Fame, for Yahoo Fantasy Football players.
The end cards integrate with the accompanying banner push. Both banners and preroll kept being updated throughout the football season, to align with nomination, voting, and general phases.
LET'S JOIN HANDS
This project combined a hashtag donation campaign, UGC call to action, preroll content as well as a physical installation in two locations, LA & NYC. Tied to the opening of the Olympic Games in Rio, 2016, this was Toyota's first nod to an upcoming global partnership.
Participants of the UOOH event received, real time, video output of their interaction with encouragements to share via their social channels. Using #letsjoinhands a donation was triggered.
RAV4 LIFTGATE
These videos were companion videos for the LA Autoshow. It shows off two of the vehicles features, the all-new automatic liftgate as well as the roomy cargo space.
PRO BONO
Content Production
LIVING BEAUTY
Living Beauty Foundation provides support for women with cancer.
Through Deutsch Good, we got to spend a day with a group of women at their retreat & create an informational video for the foundation.
SAND SISTERS - MUSIC VIDEO
Through Deutsch Good we got to team up with Sand Sisters, a youth empowerment program for girls & create a fun music video, for their promotional purposes.
#girlpowerful
